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What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive, by Mark H. McCormack
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#1 NATIONAL BESTSELLER�• Featuring a new foreword by�Ari Emanuel and Patrick Whitesell
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Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
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To this day, McCormack’s business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you’ll never hear in business school. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
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• the secret life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven ways to observe aggressively and take the edge
•�and much more
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Praise for What They Don’t Teach You at Harvard Business School
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“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
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“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
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“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer
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“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated
- Sales Rank: #48997 in eBooks
- Published on: 2016-02-17
- Released on: 2016-02-17
- Format: Kindle eBook
Review
“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.”—Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox
�
“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.”—Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
�
“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.”—Arnold Palmer
�
“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.”—Frank Deford, senior contributing writer, Sports Illustrated
From the Inside Flap
"Business demands innovation. There is a constant need to feel around the fringes, to test the edges, but business schools, out of necessity, are condemned to teach the past.'
-- Mark H. McCormack, from "What They Don't Teach You at Harvard Business School" published by Bantam Books.
Mark McCormack is the founder of International Management Group, a multimillion-dollar, worldwide corporation that is a consultant to fifty Fortune 500 companies, a major producer of television programming and credited as the single most important influence in turning sports into big business.
Listen to McCormack as he tells you how to -- read people -- create the right first impression -- take the leading edge -run and attend meetings -- the secrets of successful selling and moving up within the organization.
McCormack shares his experience, technique and wisdom, his street smart insights and skills, in a practical, how-to manner. Business will never be the same!
From the Back Cover
Mark McCormack's Book Is A Revelation."-- Robert A. Anderson, Chairman Rockwell International
Most helpful customer reviews
26 of 30 people found the following review helpful.
The things they CAN'T teach you at Harvard Business School
By Gerard Kroese
Mark McCormack is Founder, Chairman and CEO of sports marketing company International Management Group (IMG). He was named 'the most powerful man in sports' by Sports Illustrated.
In this book McCormack does not so much criticize Harvard Business School as the title suggests, but complements the traditional business school-education with 'street smarts' - "the ability to make active, positive use of your instincts, insights, and perceptions." (Funnily enough, McCormack did not even attend the HBS, he has a law degree from Yale.) "My main purpose in writing this book is to fill in many of the gaps - the gaps between a business school education and the street knowledge that comes from day-to-day experience of running a business and managing people." He splits the 'street smarts' and this book up into three parts: People, sales and negotiation, and running a business. With each part consisting of 4-to-6 chapters.
In the first part McCormack discusses matters related to people, such as reading people, creating impressions, preparation for business situations, and improving your career. "Business situations always come down to people situations. And the more - and the sooner - I know about the person I am dealing with, the more effective I'm going to be." In the second part of the book - Sales and Negotiation - the author dicusses sales, negotiations and marketing. Sales and negotiations are probably the strongest point of both the book and McCormack, he really excels here. ...The third part of the book - Running a Business - is probably the weakest part of the book. Although there are some great one-liners, it is clear that the author is not that much at ease with writing about organization structures, policies and procedures. In fact, it looks like he despises most of these subjects. However, in the final chapter he provides some good advice for entrepreneurs and people thinking about starting their own business.
Yes, I do like this book. It is somewhat unconventional and is not really a business/management book. The examples from his experiences in sports marketing are exceptional and extremely useful. And yes, it is a great complement to the traditional business school-education (although they are now covering some of the subjects McCormack discusses, under the term 'emotional intelligence'). It is very simple to read and relatively short (250 pages). Recommended to managers and, yes also, MBA-students.
21 of 24 people found the following review helpful.
A Must For All Levels of Managemet
By William B Hughes
This was one of the first business/management books I purchasd upon my graduation from college in 1988. Since that time, I find myself reading the book atleast once every 12 to 18 months to refreash my memory as well as my attitude. Mark's common sense straight forward approach is second to none! This book made such an impression on me that it is now required reading for all of my managemnet personnel and all new hires are given a copy on their start date of employment with my company.
43 of 54 people found the following review helpful.
Clever Title, Disappointing Content
By Dagbone
I eagerly made my way through this book, in search of insights that might live up to the intriguing title of this book. What I found disappointed me: rather blas� anecdotes that seemed to be saying, "Look at me... see what I've done? Aren't I something?" Mark McCormack has obviously achieved great success, but his musings left me unfulfilled just the same. The basic premise of this book (listen to and take care of people, and beware arrogance) is sound, but for hard-hitting, meaty commentary, I'd look elsewhere.
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